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Mobile 1 and Nascar: Race to the Helmet

Housed as a Facebook interactive application, the Mobile 1 “Race to the Helmet” campaign let fans vote for the specialty helmet Tony Stewart would wear during the Pure Michigan 400 race. Participants would be entered for a chance to win a trip to watch him live and receive the autographed helmet after the race. 

- Concept Development

- Art Direction

- Copy Writing

- Graphic Design 

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